Unit 32 - AS1 - Task 3

Understanding the design of a suite of television indents

A suite of television indents is when a television channel designs a new ident, however they don't just create one ident, they create a whole suite of idents that consist of a constant theme. Each ident will look different but all will have something in common which relates them to each other.  This creates variety amongst them which can keep the audience interested. A good example of a channel doing this is BBC 1, which used a circle theme to create a loop at the of the ident:

The theme in this suit of idents by BBC 1 has a constant theme of a build up to a loop of something/someone moving around in a circle. I think that this theme of idents appeals to all type of people as there is no obvious type of audience that these appeal to.

Each theme has a different feel to them, from the energetic dogs running about to the people creating the moon. The dogs may be played during the morning to perk some people up before they go to school or work. This ident may also be played during the summer as it follows the feel of summer. The moon may be played at night because it is calm and relaxing so this may reflect people's moods before going to bed. The kites may be shown during the winter as they have a winter feel to them because everyone in the ident is all dressed up in winter clothes, and it is also quite windy.
All of these idents are designed to keep the viewers entertained while they are being told what is coming next.

The idents may be used in order to convey the channel in a certain way. The suite of idents BBC 1 have chosen may be to convey diversity, in that the channel appeals to everyone as the idents do not appeal significantly to a particular type of person. Each ident shows something different but in the same way so it keeps a constant theme but still have different types of idents. The design of the idents are very effective as if you saw one, you would definitely know that you are watching BBC 1 as they are very easy to recognise.
Each ident last the same amount of time and follows the same structure to it. This is so they can use any loop they want if they need to fill in a certain amount of time on the channel.